FOLLOW HOW GLP-1s ARE RESHAPING CULTURE IN REAL TIME
A biweekly sentiment tracker of how weight-loss drugs are reshaping bodies, status and desire — and the assumptions about effort and value that drive entire categories.
For a century, beauty, fashion, luxury, fitness and hospitality have rested on a single assumption: that a slim, fit body is hard to achieve, therefore rare, therefore a marker of status and worth. GLP-1s are making that body accessible to far more people. When one of the foundations of status becomes more available, the things built on top of it start to move: what we aspire to, what we buy and why, what signals success and what carries shame. Slimconomy tracks those shifts as they happen, every two weeks, across lived experience, social conversation and societal imagination.
Methodologies
Body, weight and medication are difficult to discuss plainly. Asking people to describe what they see around them lowers the pressure to perform and reveals the social atmosphere around GLP-1 use.
Before the data arrives, we state what we are looking for. What does not appear is recorded as carefully as what does, so unexpected absences remain part of the finding.
Every question is open. There are no answer options, examples or leading prompts. Themes are coded from what people spontaneously say, including mixed and contradictory implications.
This wave includes 151 US respondents in the GLP-1 cohort. They described the people around them, the conversations they hear and the future they imagine.
Intelligence
Intelligence Tracker
— £500/month
Full access to the biweekly Slimconomy tracker: what people are experiencing, what the culture is saying, and the forces shaping bodies, status, consumption and belief.
Tracker Stack
— £1,000/month
Slimconomy, Fear Diary and Identitymaxxing in one subscription: three recurring trackers on the behavioural and cultural shifts reshaping categories.
Omnibus
— £2,500
Add questions relevant to a brand or project and receive the same qualitative analysis and reporting, tailored to the brief and audience.
Run Your Own
— £10,000 setup + £2,000/month
A dedicated ongoing tracker built on the Early Studies methodology, tailored to a category and questions, with analysis designed to reveal change over time.